NEWS10 March 2023

Norstat hires head of qual for Germany

Europe News People

GERMANY/NORWAY – Data collection business Norstat is expanding its qualitative research services in Germany, including the appointment of Ivana Slukan as head of qualitative.

Ivana Slukan

Slukan (pictured) was previously at Schlesinger Group, recently renamed as Sago, where she managed its operations team delivering qualitative services across five markets.

In her new role, Slukan will manage local operations and lead qualitative research for Norstat Germany.

The appointment follows the investment by Norstat in a local qualitative research team in Germany, and adds to the recent acquisitions of TestingTime, Respondenten and CG Research during 2021.

Sebastian Sorger, managing director at Norstat Germany, said: “We see an increased demand from our clients that need a provider that can offer data collection services based on qualitative research.

“I’m delighted that we are expanding our local offering to meet that demand and excel in client expectations. Having Ivana driving this strategic initiative forward will strengthen our ability to scale and deliver in our local market.”