Grena (pictured), who is based in Belgium, was previously managing director for Benelux, covering Belgium, the Netherlands and Luxembourg, but her expanded remit will now also incorporate the company’s presence in the Nordics.

The change in leadership comes after the departure of Anna Ekström, who led NIQ’s Nordics business.

Emilie Darolles, regional president, western Europe, at NIQ, said: “Céline’s appointment reflects her exceptional leadership, deep knowledge of our business and unwavering commitment to our clients and teams.

“As we continue to strengthen our position across western Europe, I am confident that Céline is the right leader to successfully guide our Benelux and Nordic businesses into their next phase of growth.”