NEWS17 July 2015

Non-mobile-friendly sites see 10% fall in traffic

North America Technology

US — Following Google’s change to its search algorithm in April, sites that remain unoptimised for mobile have seen a loss in traffic during Q2 2015, according to a new report.


The Adobe Digital Advertising Report for Q2 has pointed to possible effects of Google’s ‘Mobilegeddon’.

Mobilegeddon refers to Google’s algorithm change in April of this year, which prioritises mobile-friendly sites in organic searches. This, according to the report, has led to up to 10% lower organic traffic among sites with low mobile engagement.

The report also anticipates that Google’s search business will slow: Google’s search business in Q2 2015 was up 1-2% compared with 4.5% in Q2 2014.