Stoian will be tasked with supporting NIQ’s enterprise AI commercial strategy and helping to align the product, technology, commercial, partnerships and marketing departments around a unified AI growth strategy.

Her remit will also include shaping commercial AI offerings, strategic partnerships, pricing and business models, and integration of NIQ tools into client workflows.

Prior to joining NIQ, Stoian was commercial AI lead at Palantir Technologies, and has previous experience working in analytics and commercialisation-focused roles at Barclays.

Troy Treangen, chief AI and product officer at NIQ, said: “As AI continues to evolve rapidly, we created the CAICO role to better connect product strategy, commercialisation and client needs.

“Irina will help connect strategy, product, commercial execution and client needs to translate AI innovation into market impact.”