Marketers use NIQ’s GeoPurchase audience segments to identify geographic areas where consumers are most likely to purchase FMCG categories, brands, or sub-brands, to inform decisions about media investments.

NIQ uses purchase-based signals from a network of retailers in local markets, gaining insights into category demand and shopper behaviour.

The syndicated GeoPurchase Audiences will now be available in Poland, Belgium, Mexico and Indonesia. Audiences are available through platforms including The Trade Desk, Cadent and AdSquare.

Maureen Stapleton, global commercial leader, media division, NIQ, said: “By understanding who buys and where demand exists, brands can drive growth in today’s fragmented and highly regulated environment. We now offer GeoPurchase syndicated audiences across 11 countries in Europe, North America, Apac, and Latam, with additional markets launching this year.”