NEWS22 April 2021

NielsenIQ launches FMCG data tool

Data analytics FMCG Innovations News North America

US – Consumer behaviour firm NielsenIQ has developed an outcome measurement tool for the fast-moving consumer goods (FMCG) industry.

Food and drink items shelves blurred_crop

NielsenIQ Essentials will provide users with access to data, insights and services through Connect Express, which includes interactive visuals, customisable apps and reports.

The tool includes an analytics function called Guided Analytics, and users will also be able to access an online training suite and an online knowledge bank.

Philippe Guerrieri, client success leader, global markets, at NielsenIQ, said: “There has never been a more dynamic and challenging time to be a manufacturer.

“In many cases, they rely on incomplete data when making decisions. Our mission is to deliver outcome measurement around the world.”