NielsenIQ releases product launch analysis tool

Bases Renovator will use an interactive software platform and methodology to provide a picture of how company changes can affect financial wellbeing, competitive interaction and strategic outlook.

NielsenIQ said that the tool would provide brands with comprehensive analytics and faster insights to help them adapt their existing products to consumer trends and diverse market factors.

Celine Grena, NielsenIQ Bases leader, Europe, at NielsenIQ, said: “External factors have forced many of our clients to focus on their core offerings.

“The robust insights gleaned from this solution will be crucial to successfully compete for consumer purchase while also strengthening the brand’s equity.”