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NEWS24 March 2014

Nielsen to take Twitter TV ratings to Australia

Asia Pacific News

AUSTRALIA — Nielsen’s Twitter TV ratings service is to expand to Australia.

The Twitter TV solutions currently identify, capture and analyse conversation on Twitter, in real time, for all programmes aired across 250 US TV channels. The service is also due to begin rolling out in Italy later this year.

“The consumer phenomenon of social TV – people connecting through social media to enhance how they watch live TV – continues as an important global trend,” said Andrew Somosi, president, Nielsen SocialGuide.

“We’re excited to expand our Twitter TV solutions to Australia where the TV industry can use these insights to better understand consumer behavior, measure engagement efforts, and refine media planning and buying efforts.”

The full release can be read here.

  • According to tech news site re/code, It has also been announced that Sara Haider, mobile engineer and technical lead at Twitter, is to leave the company to join anonymous social startup Secret as Android lead.

@RESEARCH LIVE

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