NEWS14 July 2020

Nielsen Sports closes Singapore office

Asia Pacific Leisure & Arts News

SINGAPORE – Nielsen has shuttered the Singapore office of its sports data business, Nielsen Sports.

Singapore skyline at night

Nielsen recently announced a plan to exit from ‘non-core businesses’ and cut around 3,500 jobs globally as part of cost-saving measures.

Nielsen Sports will now centralise its business in the Asia-Pacific region in the company’s Tokyo office.

Marco Nazzari, managing director, international at Nielsen Sports, said the move was part of Nielsen’s measures "to position the company for greater profitability and growth".

Nazzari said: "Asia remains an important market for Nielsen Sports. While Nielsen is maintaining a presence in Singapore, we’re centralising our Nielsen Sports presence for Asia in Japan to leverage deep industry knowledge and expertise across the region while effectively keeping pace with client needs."

Nielsen Sports also has Asia-Pacific offices in India, South Korea and Australia.

Nielsen is planning to separate into two businesses: Nielsen Global Connect, focused on consumer purchase data, and Nielsen Global Media, focused on audience measurement.