NEWS26 January 2017

Nielsen signs multi-year agreement with Entravision Communications

Latin America Media News North America

US — Nielsen has signed a multi-year renewal agreement for local television measurement with Entravision Communications Corporation, a media company that reaches the US Hispanic community. 

Hispanic family tv crop

As part of the agreement, Nielsen will provide TV measurement services to all of Entravision’s 56 television stations. 

Entravision’s Pulpo Media, a digital platform aimed at US Hispanics, will use Nielsen’s digital ad ratings to provide advertisers with accredited metrics for digital impressions. 

"Audiences are consuming more content than ever before, whether through our television stations, radio stations, websites or social media," said Jeffery Liberman, chief operating officer of Entravision.

"Nielsen provides best-in-class services to help us market to all segments of our audiences, and allow our advertisers to reach sought-after consumers."