Nielsen partners with Video Research on Japanese media measurement

Through the move, the companies aim to develop a de-duplicated cross-media measurement approach for Japan.

The partnership builds on a previous one between Nielsen and Video Research in 2017, and brings together Video Research’s linear TV measurement with Nielsen’s technology, coverage and global scale.

Yutaka Ishikawa, president and chief executive, Video Research, said: “We look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”

Arnaud Frade, president, commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. It’s a much-needed next step in innovative metrics and multi-screen measurement.”