NEWS2 December 2021

Nielsen partners with AccuWeather

Media New business News North America

US – Nielsen has agreed a multi-year partnership on television audience measurement with US weather channel AccuWeather Network.

Umbrella and rain

The partnership will see Nielsen provide AccuWeather Network with data on its audience, identify trends in viewer behaviours and provide greater insights into engagement with agencies and advertisers.

The AccuWeather Network is a US weather news channel, and reaches viewers through Spectrum TV, DIRECTV, AT&T TV Now, Verizon Fios, and Frontier cable as well as Philo and FuboTV.

Sarah Katt, general manager of AccuWeather Network, said: “We know AccuWeather has a growing set of high value consumer segments, and this data will allow us to learn more about them and share that info with brands trying to connect with them.”

Amilcar Perez, executive vice-president, national media clients, at Nielsen, said: “We’re confident that our Nielsen data will help AccuWeather not just demonstrate its value to marketers, but will also help them make more informed decisions about all aspects of their programming to help them achieve continued growth.”