NEWS24 February 2016

Nielsen expands e-commerce measurement to US

News North America Retail

US — Nielsen has announced the launch of its e-commerce measurement solution in the US.

Online shop crop

The capability is already available in eight markets globally. It is a combination of Nielsen retail data ‘cooperators’ across a number of channels, consumer-sourced data sets and demand-related analytics. 

"We are excited to bring this comprehensive measurement solution to our clients and the industry," said Karen Fichuk, president, North America.

"While we have been helping clients understand the e-commerce landscape by developing strategies and marketing solutions, having the ability to share with clients how they are doing against their competitors and in various channels is something that has been years in the making." 

The solution will be integrated within Nielsen’s current measurement services and will be available to US clients later this year.