NEWS9 July 2021

Nielsen buys TVTY

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US – Nielsen has acquired French television attribution and ad monitoring company TVTY for an undisclosed sum. 

Person using a TV remote control

Founded in 2009, TVTY offers tools used by advertisers and agencies to optimise media spend.

The company has a presence in Paris, New York, London, Madrid and Lyon and operates in 20 countries.

The deal will expand Nielsen’s TV attribution and advertising intelligence services.

Sean Cohan, chief growth officer and president, international, Nielsen, said: "The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement. TVTY bolsters Nielsen’s ability to size an audience with analytics."

Eliott Reilhac, chief executive, TVTY, added: "We believe that TV advertising will be increasingly bought and optimised based on business outcomes."