NEWS12 August 2021

Nielsen and Meredith renew TV measurement

Data analytics Media News North America

US – Nielsen and US local media group Meredith Corporation have renewed a multi-year agreement for Nielsen to provide local television ratings.

TV studio

The agreement includes a range of audience measurement and analytical services across Meredith’s local television network.

This includes consumer behaviour data analysis through Nielsen Scarborough covering more than 2,000 categories on local shopping, product purchasing, lifestyle and media usage.

Meredith runs 17 television stations covering 11% of the US population.

Catherine Herkovic, managing director, executive vice-president, at Nielsen Local TV, said: “Our alliance with Meredith will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency to further its commercial strategies.

“We are committed to working actively with Meredith to ensure that the company has the tools it needs to achieve its business objectives and deliver value and results to advertisers.”

Doug Lowe, executive vice-president, broadcast group, at Meredith Corporation, said: “We are pleased to continue our relationship with Nielsen as a trusted business collaborator.

“Nielsen’s ability to provide verified viewing and consumption data will further support our company-wide commitment to best serve local and national advertising clients.”