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NEWS23 August 2013

Nielsen buys Bowker’s busines intelligence for book metrics

M&A North America UK

US — Global information and measurement company Nielsen is building on its global book intelligence with the purchase of Bowker’s business intelligence and commerce solutions products.

The acquisition aims to build on Nielsen’s existing global book intelligence by adding enhanced offerings in transaction services and sales measurement and analysis and the products will be integrated into Nielsen’s book portfolio upon completion of the acquisition.

“We are committed to elevating the global book industry’s understanding of print and digital book measurement and discovery within an evolving media landscape,” said Jonathan Nowell, president, Nielsen Books. “Bowker has developed first-rate book analytic solutions, which offer a great complement to Nielsen’s existing solutions for the book industry.

@RESEARCH LIVE

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