Nielsen buys Bowker’s busines intelligence for book metrics
The acquisition aims to build on Nielsen’s existing global book intelligence by adding enhanced offerings in transaction services and sales measurement and analysis and the products will be integrated into Nielsen’s book portfolio upon completion of the acquisition.
“We are committed to elevating the global book industry’s understanding of print and digital book measurement and discovery within an evolving media landscape,” said Jonathan Nowell, president, Nielsen Books. “Bowker has developed first-rate book analytic solutions, which offer a great complement to Nielsen’s existing solutions for the book industry.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments