NEWS3 March 2014

Nielsen announces Myanmar venture

Asia Pacific M&A News

MYANMAR — Nielsen has announced a joint venture with Myanmar Marketing Research & Development (MMRD).

Under its joint venture entity, Nielsen MMRD, the two organisations will combine their solutions to provide insight into the Myanmar market.

“With a population of over 56 million and the second largest land mass in ASEAN, Myanmar represents one of the last remaining untapped frontiers for our clients,” said Suresh Ramalingam, Nielsen’s managing director of Thailand, Vietnam and Myanmar Cluster (pictured).

“We are excited to begin this collaboration with MMRD, a highly-respected and well-established market research firm in Myanmar, and we look forward to working closely with the MMRD team to help our combined client base gain the deepest insight into Myanmar’s marketplace and consumers.”