NEWS16 August 2017

Nielsen adds new online content ratings for media publishers

Media News North America

US – Video content distributed by media publishers on Facebook, Hulu and YouTube has been added to Nielsen’s Digital Content Ratings.

The change allows TV and digital publisher clients to capture incremental viewing within their reported audience figures.

Enabled publisher clients will receive credit for video distributed on Facebook and YouTube in Nielsen’s Digital Content Ratings and Hulu will give select media partners credit for current series content distributed on the platform, with data evaluation set to begin this month.

Megan Clarken, president of product leadership at Nielsen, said: "This is a major accomplishment and part of our ongoing commitment to providing the industry with independent, comprehensive measurement of the evolving consumer landscape.Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better picture of today’s media consumption, with comparable metrics."