Hulu and YouTube now included in Nielsen TV ratings

The service, launched in 2015, provides a method for programmers and buyers to account for all viewers across desktop and mobile devices, as long as the programme content and adverts match the linear TV airing. It brings together census-based data, demographics and Nielsen’s panels to report audiences across national and local markets.

Now combining digital viewing of eligible live, DVR and on-demand TV on Hulu’s live service and YouTube TV with traditional audience metrics, Nielsen will be able to measure audiences watching linear TV through these services on desktop, tablets and smartphones.

"The inclusion of eligible TV viewership from Hulu and YouTube TV viewership in C3 and C7 through Digital in TV Ratings is a major accomplishment in delivering Nielsen Total Audience to the marketplace," said Megan Clarken, president of product leadership at Nielsen.

"We are proud to be able to deliver this solution to our clients as part of our commitment to provide trusted, independent measurement of the evolving modern media landscape."