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NEWS3 November 2014

Nielsen acquires Affinnova

M&A UK

UK — Nielsen has announced its acquisition of media and marketing research firm Affinnova.

Affinnova is a technology platform offering optimisation algorithms and predictive analytics. The company is headquartered in the US and has offices in the UK, Germany, France, Switzerland and Singapore.

The Affinnova team will become part of Nielsen’s Innovation Practice area.

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