The capabilities, released under then branding Loop, will include stimulus-based ‘loops’ and question-based ‘loops’ to support study designs for conversational surveys and AI moderated interviews.

The Loop questions are intended to help researchers to rotate concepts with balanced quotas and control brand ratings across questions.

Kathy Cheng, chief executive and founder at Nexxt Intelligence | Inca, said: “The addition of Loop to Inca means that researchers can benefit from advanced survey designs while generating deeper insights compared to traditional surveys through Inca’s advanced AI probing and qualitative projective techniques.”