NEWS29 January 2019

Next 15 plans data business reorg

Financials M&A News UK

UK – Digital marketing and communications group, Next 15, has announced it is reorganising its MIG-owned data businesses this year.


In its latest trading update, Next 15 stated that its "collection of data businesses under the MIG brand will be reorganised under one consistent brand to offer customers a more tightly integrated set of services in Europe and the US". There are no details as yet of what that brand would be.

Global insights group MIG owns research and brand consultancy, Morar HPI; data collection agency, Viga; B2B research specialist, Circle Research; drinks and licensed trade research experts, Cardinal; global shopper research agency, Envirosell; online survey panel, Crowdology; and financial market research agency, Charterhouse Research.

Both Charterhouse and Circle were bought by Next 15 in 2017 – the same year Morar and HPI merged. Circle’s managing director, Andrew Dalglish, has since moved to be director of brand and marketing for MIG.

Next 15 announced it was merging its PR agencies Bite and Text 100 last year to create a new agency, although the name of the combined business has yet to be revealed.

The trading statement said organic revenue growth in the second half of the financial year continued "to outrun sector averages". This has been supplemented by acquisitions including Activate and Planning-Inc.

Richard Eyre (pictured), chairman of Next 15, said: "The Group continues to deliver above industry average organic growth. This is in a large part due to its focus on data and technology to re-enforce its creative capabilities. With the geo-political landscape remaining in flux, clients are looking for greater certainty from their marketing programmes which our agencies and data businesses are proving able to provide."