The reader panel will be hosted at News UK’s office in London, with the aim of allowing its advertising clients to explore audience perceptions, motivations and behaviours.

The company said ‘Nucleus Panel’ would match marketers with readers in a ‘structured speed-research environment’. 

Marketers can use the panel to test creative ideas, refine messaging and validate propositions.

The project is primarily led by the company’s commercial insight team.

Following sessions, News UK will deliver reports highlighting key themes, audience reactions and strategic recommendations.

Charlie Celino, commercial services director, News UK, said: “AI tools are transforming the way marketers identify patterns, surface insights and explore trends, but the richest understanding comes from combining those capabilities with direct conversations with real people. Nucleus Panel complements AI-driven insight by putting humans at the centre of the insight process.”

Celino added that the live interaction with readers would add “context, emotion and nuance that helps marketers move faster and make decisions with greater confidence”.