NEWS30 July 2015

News and information apps secure most loyalty

News North America

US — US mobile users are most loyal to news and information apps — judging by frequency of first and last app usage — according to new analysis.


While mobile users in the US habitually access social network apps when they wake up and entertainment apps before they go to bed, news and information apps secure the most loyalty, according to analysis from mobile ad platform Opera Mediaworks.

This is based on the finding that while the news and information app category was slightly behind entertainment, games and social media in terms of frequency of use in both the morning and the evening, it had the most consistent first and last app usage. It also had the smallest relative change in its audience size over the course of the day.

Traffic and revenue share by device indicated that Android maintained its lead over iOS, with 47.6% of revenue and 63.7% of traffic.