Greene will be responsible for leading JWT’s consumer insights and trends-focused initiatives. She will report to JWT worldwide planning director Guy Murphy and be based in New York.

She has more than a decade of experience exploring emerging shifts in lifestyle and consumer behaviour for both international publications and brands. During her time at The Future Laboratory she led a team of researchers forecasting trends for clients including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Pernod Ricard and Estée Lauder.

Murphy said of Greene’s appointment: “She will deepen our understanding of cultural shifts and drive innovation possibilities for our client brands.”