NEWS17 October 2014

New worldwide director for JWTIntelligence

News North America People

US — Lucie Greene, former editor of The Future Laboratory’s LS:N Global, has been appointed as worldwide director of JWTIntelligence.

Greene will be responsible for leading JWT’s consumer insights and trends-focused initiatives. She will report to JWT worldwide planning director Guy Murphy and be based in New York.

She has more than a decade of experience exploring emerging shifts in lifestyle and consumer behaviour for both international publications and brands. During her time at The Future Laboratory she led a team of researchers forecasting trends for clients including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Pernod Ricard and Estée Lauder.

Murphy said of Greene’s appointment: “She will deepen our understanding of cultural shifts and drive innovation possibilities for our client brands.”

@RESEARCH LIVE

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