New hire for 2CV qual team

Haydock (pictured) was previously research director at Bryter. His background includes a focus on gaming, working with clients in the entertainment sector on game positioning and new product development.

He joins the UK qualitative team at 2CV. The appointment follows recent hires for the company in the US and Singapore.

Tim Blandford, chief executive, 2CV, said: “Matt’s wide-ranging experience and expertise in gaming will be of tremendous value to both our specialist tech and entertainment practice and our clients. It will also undoubtedly help us drive forward this growing area of the business.”