2CV creates three AI-assisted tools

The tools include Talkbot, which focuses on chatbot surveys that use conversational AI to deliver generative probing, creative and projective exercises, as well as in-built AI-assisted analysis.

Insight.AI will offer a range of AI analysis tools for thematic analysis of unstructured data, while SmartProbe will use conversational AI to unlock additional qualitative depth within traditional surveys.

The Talkbot and SmartProbe releases are part of a partnership between 2CV and conversational AI company Nexxt Intelligence and its AI-driven online research tool Inca.

Tim Blandford, chief executive at 2CV, said: “We are very excited to share this suite of tools. We believe the future of research lies in hybrid approaches that leverage the best of AI.

“We are constantly seeking ways to innovate in research. When used correctly, AI presents a wide range of opportunities to help us enhance our existing methodologies and processes while ensuring we continue to deliver exceptional quality work to our clients.”