Berzani’s career has spanned quantitative and qualitative experience across B2B and B2C markets including technology, telecoms, transport and FMCG.

She has previously held senior roles at Savanta and Data Centrum and worked as an independent strategic consultant.

Chris Bland, managing director, Disrupt Insight, said: “We’re delighted to welcome Alketa – sharp thinking, deep experience and a real appetite for the gnarliest challenges. She brings exactly the kind of breadth and depth we want as we continue to grow.”

Disrupt, founded in 2023 by former Walnut Unlimited leaders, also recently appointed Sandy McDougall as head of media effectiveness.