McDougall (pictured) has prior experience as lead for global media and fan insight at Formula E and spent 10 years at Sky, where she directed the sponsorship and partnership evaluation programme.

Chris Bland, co-founder at Disrupt Insight, said: “We’ve admired Sandy’s work for years as a client; her depth of experience across sponsorship, performance and fan insight is a massive boost to what we’re building here. She’s going to make us sharper, bolder, and better.”  

Matt Rice-Haynes, co-founder at Disrupt Insight, added: “We’ve always said our job is to be the conduit between data and humans, and Sandy does that instinctively.

“She has this brilliant ability to take complex media effectiveness data and translate it into something real, useful and genuinely human. We’re absolutely chuffed she’s joining us.”

McDougall said: “Media effectiveness is at a fascinating turning point, and I’m excited to help shape how Disrupt drive meaningful commercial results for their clients.”