Devonshire (pictured), chief executive of consultancy The Caffeine Partnership, takes up the position at the end of June.

Prior to joining The Caffeine Partnership five years ago, Devonshire held roles at Procter & Gamble, Coca-Cola, Leo Burnett and Interbrand, before establishing and later selling an e-commerce business.

Greaves announced earlier in the year that she would be stepping down to pursue a new venture after 10 years with the organisation.

Craig Inglis, chair of The Marketing Society, said: "These were big shoes to fill and I’m delighted to announce Sophie’s appointment. She has everything we were looking for – passion and enthusiasm for the society and our industry, an impressive breadth of leadership experience and an infectious, go-getting nature. I have total confidence that she’ll lead The Marketing Society brilliantly through the next stage of its growth and I’m very much looking forward to working with her."

Thanking Greaves, Inglis added that her "leadership, energy, vision and determination" had grown the society into a "thriving global community".