Pinpoint is available through Networked Insights’ analytics platform, Kairos. Kairos is built on a semantic language network that analyses and compares social data points; Pinpoint uses a new algorithm to find surges in this semantic network that occur outside the norm, and then identifies why this spike is happening.

“It’s no longer enough to show that a trend is up or down. Marketers need to know why in an instant,” said Dan Neely, CEO of Networked Insights.

“The days of marketers drowning in data are behind us now that our customers have access to Pinpoint in Kairos.”