NEWS16 June 2015

Networked Insights launches Pinpoint

News North America Technology

US — Marketing analytics company Networked Insights has launched Pinpoint, a new capability designed to allow marketers to quickly determine why a metric is up or down.

Pinpoint is available through Networked Insights’ analytics platform, Kairos. Kairos is built on a semantic language network that analyses and compares social data points; Pinpoint uses a new algorithm to find surges in this semantic network that occur outside the norm, and then identifies why this spike is happening.

“It’s no longer enough to show that a trend is up or down. Marketers need to know why in an instant,” said Dan Neely, CEO of Networked Insights.

“The days of marketers drowning in data are behind us now that our customers have access to Pinpoint in Kairos.”