Network Research hires head of qual

Most recently operating as a freelance research consultant, Buswell (pictured) previously held the role of research director at Hall & Partners, prior to which she was insight director at Opinion Leader, part of Chime Insight and Engagement Group. Her clients have included Samsung, SABMiller, Prudential and the Wellcome Trust.

In the new role, she will be responsible for expanding Network Research’s qualitative offering and knowledge in sectors including financial services, healthcare and utilities. 

Virginia Monk, chief executive officer at Network Research, said Buswell’s experience will add “greater depth” to the company’s qualitative offer, particularly in the areas of “ethnography and online techniques”.