NEWS17 August 2023

Netflix and Amazon see drop in household subscribers

Media News Trends UK

UK – Netflix and Amazon Prime Video saw falls in household subscribers in the second quarter of 2023, according to data from television audience measurement body Barb.

Netflix on phone

The figures showed 57.7% of homes had access to Netflix in the second quarter of 2023, down from 59% in the first quarter.

Amazon Prime Video saw a smaller fall from 44.9% to 44% in the same period.

Disney+ saw a slight gain, with 25.2% penetration in the second quarter of 2023, up from 24.8% in the prior quarter.

Now remained level with 7.1% UK household penetration, as did Apple TV+, with 6.6% penetration in both quarters of this year so far.

Barb added Paramount+ to its subscription video on demand (SVOD) service this month, and said the service was present in 5.9% of UK households in the second quarter of 2023.

Overall, 65.9% of UK households had access to an SVOD service in the second quarter of the year.