Nancy Tellet promoted to SVP research role at MTV Networks
Tellet (pictured) was previously vice president of research and consumer insights having joined MTV from Hispanic marketing agency Siboney USA, where she was vice president and director of media services and strategic planning.
As part of her new role she will be in charge of the Cooltura Panel Study, an ongoing survey of the MTV brand involving a panel of 150 Hispanic respondents between the ages of 14 and 32.
Tellet will be based in New York and report to Jose Tillan, EVP and general manager of Tr3s, and Scott McBride, EVP and COO of MTV Networks Latin America.
Tillan said: “Nancy’s extensive knowledge about the Hispanic market offers a unique and qualified profile for this key position, which helps us not only to grow and diversify the Tr3s brand, but also provide invaluable ideas to support our customers and the industry.”
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