Nagra and Kantar partner on viewer behaviour service

Nagra, the digital TV division of the Kudelski Group, wll work with Kantar to to identify methods for providers to find out about subscriber viewing habits across devices and provide a richer and more personalised viewing experience while fully ensuring viewer privacy.

The service will be available pre-integrated with OpenTV 5, Nagra’s latest open media convergence platform, and will provide service providers with the necessary tools to measure usage of service offerings such as personal recording, on demand TV or other interactive applications. Advertisers will also be able to use the data to measure the effectiveness of ad campaigns and drive new revenue opportunities.

Samir Mehta, SVP of DTV solutions for Nagra, said: “By combining Kantar Media’s world-class experience in audience measurement and research with our newest multi-device, multi-service technology, we are giving our customers access to some of the most advanced reporting and analysis capabilities available today. Together, we’re making it possible for them to capture critical subscriber generated information such as PVR and advertising interactions and taking a major step toward enriching and personalising the television experience.”

Nick Burfitt, global director of return path data services at Kantar Media Audiences, added: “The larger number of new digital platforms and channels presents fresh audience measurement challenges for broadcasters and service providers. By working together with Nagra we hope to help service providers gain a deeper understanding of their subscribers’ viewing habits to enable a more effective pay-TV strategy that will ultimately help grow their business.”