NEWS8 April 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Freelance marketer Lynne Barcoe has launched a new firm, MumPanel, which aims to connect companies with mothers across the country through online surveys, discussions and product reviews.
The firm has three full-time members of staff – who are all mothers – and panel members are encouraged to use their ‘Mum’s network’ of school contacts and other friends to recruit more members.
Barcoe said the firm has amassed some 2,000 panellists since launch, some of who have already taken part in projects for Woolworths.co.uk, McCann Erickson and health food company Equazen.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Project Manager – Consumer Quant – Strategic Research Agency
£34–£44,000 + great benefits
Resources Group
Quant Research Manager – Leading Tech Brands
up to circa £45,000 + Bonus
Resources Group
Quant / Qual Project Manager (German speaking) – Healthcare
£28,000–£35,000 + Excellent Benefits
RT @FairtradeUK: 'With food prices rising globally, we should be extremely concerned about how producers in low-income countries are weathe…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments