NEWS8 April 2010
UK— Freelance marketer Lynne Barcoe has launched a new firm, MumPanel, which aims to connect companies with mothers across the country through online surveys, discussions and product reviews.
The firm has three full-time members of staff – who are all mothers – and panel members are encouraged to use their ‘Mum’s network’ of school contacts and other friends to recruit more members.
Barcoe said the firm has amassed some 2,000 panellists since launch, some of who have already taken part in projects for Woolworths.co.uk, McCann Erickson and health food company Equazen.
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