She will be responsible for leading the company’s Strategic Insights and Research group and supporting research teams across MTV, Nickelodeon, Comedy Central, VH1, CMT, Logo and TV Land.

Fahey Rush, who sits on the board at the ARF and the steering committee at Nielsen’s Council for Research Excellence, joined MTV Networks in 1996 and was most recently executive vice president of strategic insights and research. Earlier in her career she worked at CBS before joining Telemundo as director of research and then moving on to J Walter Thompson where she held the role of associate partner and director of research.

MTV Networks chairman and CEO Judy McGrath said: “Colleen is the standard bearer of our ceaseless push for deeper consumer knowledge. We created this position to catch up with the way she’s expanded her role and become a force for stronger insights and better measurement for the entire industry.”