M&S hires data and AI leader
Davies joins M&S after spending six years at investment company BlackRock, latterly as head of delivery transformation.
At M&S, he will lead the strategic delivery of key data and AI programmes and will look to align the company’s delivery with emerging trends in data and AI with a view to supporting customer experience.
Davies wrote in a LinkedIn post: “M&S is continuing to scale its data and AI ambitions, and my focus will be on building a strong, predictable delivery capability that helps teams turn great ideas into measurable business impact with clarity, pace, quality and confidence.”
The move follows the retailer’s appointment of Matt McLellan, former chief customer officer at Morrisons, as director of loyalty, effective from 2027.
M&S is increasing its investment in digital and technology. Earlier this year, the company relaunched its customer rewards programme, Sparks, to boost personalisation and customer engagement.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments