MRUC seeks agency for extended Indian Outdoor Survey
The survey covered outdoor advertisements in Mumbai and Pune last year but will be extended to cover Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad and Chennai.
MRUC said that the survey aims to “develop a universal tool/standard industry currency for planning, buying, selling and evaluating” investments in outdoor advertising and creating a “credible and up-to-date” inventory of out of home (OOH) advertising sites listed by market and ad format.
Outdoor advertising sites that will be catalogued include bus shelters, billboards, bridges, flyovers, kiosks and public utilities.
Details about the tender can be found here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments