MRS to march at Pride 2026 in London

The march, which will take place on Saturday 4th July, will see 50 MRS participants take part, with wristbands free of charge and distributed on a first-come, first served basis.
Rigour Research has sponsored the MRS participation in the march, with additional sponsorship and support from Opinium, The Nest Research, YouGov, Mintel, Empower and Unilever.
Daniel Cunill Romero, UK market research director and global head of mobile at Bilendi and member of MRSpride steering committee, said: “The participation of the Market Research Society community at Pride in London is a reflection of what our industry stands for at its best: openness, diversity and inclusion.
“As researchers, we work every day to understand people, experiences and societies in all their diversity, and it is important that our own industry reflects those same values.”
Cunill added that those values showed why the the message for this year’s march, “Inclusive by Design”, feels especially relevant.
“Inclusion should not be an afterthought – it should be embedded in the way we build teams, conduct research, engage with communities and shape the future of our industry.
“Pride is a celebration, but also an important reminder of the responsibility we all share in creating a more welcoming and representative profession for everyone.”
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