MRS annual conference keynote interview announced as Paul Polman

UK — The Market Research Society (MRS)’s annual conference programme has been announced, including a keynote interview with Unilever CEO Paul Polman (pictured).

The conference, IMPACT 2015, will be held in London on March 17 and 18 and will feature sessions exploring “consumer understanding in an uncertain world.”

Leading figures from industry, politics, art and literature, including Polman, General Sir Richard Shirreff, Brendan Dawes and Sebastian Faulks, will debate the key ideas challenging the research and insight sector.

“As businesses grapple with shifting markets and stuttering economies, the need for clarity and tenacity in listening to and focusing on the consumer has never been greater,” said Jane Frost, chief executive of MRS. “The stellar line-up of speakers at MRS IMPACT 2015 will provide a platform for cross-sector knowledge sharing that will go some way to achieving it.”

The full programme can be accessed here.