NEWS19 December 2011

MRIA receives complaints over Canadian pollster

Government North America

CANADA— The Marketing Research and Intelligence Association (MRIA) is looking into complaints made against polling company Campaign Research over a survey that referenced rumours of Liberal MP Irwin Cotler’s possible resignation.

The Ottawa Citizen reports that the firm asked citizens in the Montreal riding of Mount Royal if they would consider supporting the country’s Conservative party candidate should Cotler step down.

MRIA executive director Brendan Wycks (pictured) said that the association had received two complaints from members of the public and one member company. He said: “The member of the association alleged that Campaign Research has violated our code of conduct and good practices … that the activity they have done here tends to bring our industry into disrepute.”

Campaign Research partner Nick Kouvalis, whose partner Richard Ciano is running for the presidency of the Ontario Progressive Conservative party, hit back saying: “We’ve done tens of millions of dials through our call centre and there’s never been any complaint launched against us. We’re in the business of getting Conservatives elected and ending Liberal careers. We’re good at it.”



12 years ago

Push-polling like this where large numbers of people are asked leading questions partly as research, partly as a communications tool, should be banned

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12 years ago

Appalling unethical behaviour. And career-ending as well I hope.

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