NEWS25 February 2016

More UK online purchases now made via mobile than desktop

Mobile News Retail Trends UK

UK — Smartphones and tablets accounted for 51% of UK online retail sales in Q4 2015, up from 45% in Q3 and 40% in Q4 2014, according to a new IMRG Capgemini report. 


In what was described as a ‘major digital tipping point', tablets emerged as the preferred device for purchases, with a 33% share of sales. Smartphones accounted for 18% of sales, but the report revealed that sales via these devices had risen sharply across the year.

Looking at traffic to retail websites, mobile devices took a 66% share, an increase from 63% in Q3 and 54% in Q4 2014 . 

The report can be accessed here.