NEWS19 June 2017

Morar and HPI Research merge

M&A News People UK

UK – Next 15 Group has announced the merger of its two research brands, Morar and HPI Research, to form Morar HPI.

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The new agency will combine the two brands’ capabilities to offer data, technology and strategic thinking capabilities. 

Julian Dailly (pictured), former managing director at Morar, will lead the team of 60 as managing director. Specialist brands Cardinal and Envirosell will continue to operate as part of Morar HPI.

“Together we are able to deliver a much stronger service; combining data, technology and strategic thinking to support businesses and brands as they move at speed through today’s multi-dimensional world,” said Julian Dailly, managing director of Morar HPI.

“We are fulfilling our ambition of being a world class insights business.”