The investment will be used to accelerate the further development of the Dutch company's technology, as well as to roll it out to other European countries and the US. 

By the end of the month, Mopinion aims to expand its current team of 20 with 10 new positions, primarily sales and marketing positions. 

“We’re growing rapidly because there’s a huge demand among digital marketeers for software that enables them to derive and obtain useful insights from customer feedback,” said Mopinion co-founder Udesh Jadnanansing.

“Feedback tools are mushrooming everywhere. They have the disadvantage that they primarily focus on collecting online customer feedback. We think it should be much easier for companies with a digital focus to quickly derive and obtain useful insights from large amounts of feedback. Our text-analysis technology, convenient dashboards and tools enable marketeers to collaborate in such a way that they can quickly respond to the demands, needs and wishes of online customers.”