NEWS15 June 2023

Momentive replaces CEO and changes name back to SurveyMonkey

News North America Technology

US – Momentive, parent company of survey platform SurveyMonkey, is returning to the SurveyMonkey brand name and has appointed Eric Johnson as chief executive to replace Zander Lurie.

SurveyMonkey HQ

Momentive was acquired for $1.5bn by a consortium led by private equity firm Symphony Technology Group (STG) in March.

Johnson joined Momentive in 2022 as interim chief marketing officer, and during his career has held leadership roles at digital ticketing platform LaneOne and CBS Interactive. He succeeds Zander Lurie, who has stepped down after seven years as chief executive.

J.T. Treadwell, managing director at STG, said: “As we execute against our core priorities, we are enthusiastic to partner with new leadership and welcome Eric as chief executive. Over the last three decades, Eric has shown that he is a strong customer- and innovation-centric leader, with deep experience in digital-first brands. He joins us with tremendous passion for the SurveyMonkey franchise and people, and we look forward to building the business together.”

Momentive dropped the SurveyMonkey name for its overall business in 2021. Its portfolio includes SurveyMonkey and customer experience tool GetFeedback.

Johnson said: “Returning to the SurveyMonkey brand will unify our products under a single iconic name that has been synonymous with helping customers gather insights and engagement data for decades.

“I’d like to thank Zander for his many years of service to the company as a board member and chief executive. Under his leadership, we transformed from a survey provider to an insights company with a strong global footprint and significant market opportunity. We all wish Zander the best.”

Lurie added: “I’m filled with gratitude for the past seven years I have spent serving as chief executive and working alongside this outstanding team to grow the business. Together, we completed our IPO and more than doubled our annual revenue. I have tremendous confidence in my colleagues and Eric, and know that with him at the helm, the company is well positioned for success.”