NEWS20 February 2015
BELGIUM — The Interactive Advertising Bureau (IAB) Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.
The study, released by IABs Europe, UK, France, Germany, Italy and Spain, was carried out in partnership with YouGov to assess agency approaches to mobile advertising over the last year.
Results showed that 60% of media agency employees said mobile was a regular part of client proposals. 57% of employees wanted to know more about complying with mobile privacy and 45% wanted to know more about brand safety on mobile.
The survey was completed by 154 media agency employees across the five European markets. Full results can be found here.
The world's leading job site for research and insight
Hasson Associates
RE/SRE/RM – Insight Analyst Role – Quant lean
£28000–45000
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Hasson Associates
B2B Research Manager
£35000–44000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
© Copyright 2022 Research Live
0 Comments