NEWS20 February 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS20 February 2015
BELGIUM — The Interactive Advertising Bureau (IAB) Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.
The study, released by IABs Europe, UK, France, Germany, Italy and Spain, was carried out in partnership with YouGov to assess agency approaches to mobile advertising over the last year.
Results showed that 60% of media agency employees said mobile was a regular part of client proposals. 57% of employees wanted to know more about complying with mobile privacy and 45% wanted to know more about brand safety on mobile.
The survey was completed by 154 media agency employees across the five European markets. Full results can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The population of England and Wales has risen by more than 3.5 million in the past decade and is increasingly agein… https://t.co/iixrsWbDxO
Disqo partners with Adelaide https://t.co/DcbCfA9SBK #mrx #marketresearch
Just one in six young people flag harmful content online https://t.co/Fino8YRgEu #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Executive/Senior Research Executive – Fast Growing Healthcare Research Agency
c. £28–32,000
Hasson Associates
Quant Associate Director
£50000–59000
Resources Group
Qualitative Associate Director/Senior Consultant – London/Hybrid
Up to £57,000+ great benefits!
Featured company
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Perhaps one of the most perfectly peaceful places I have ever been https://t.co/2pUlMtClWB
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments