NEWS25 June 2015

Mobext and Shazam in global partnership

Europe News

FRANCE — Havas-owned mobile agency Mobext has signed a global partnership with mobile app Shazam to provide clients with mobile marketing technology.

The agreement will provide Mobext with access to Shazam’s products, as well as sharing and exchanging data for global retargeting and profiling.

Shazam will provide Mobext with specific clusters to help understand mobile consumer behaviour, as well as access to proprietary music prediction models.

In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US and LATAM. The partnership will be led by Mobile Network Group, Shazam’s long-term partner for more than five years in France and Europe.