NEWS6 June 2014

Mission Measurement launches Social Value Index

News North America

US — Mission Measurement has launched a new syndicated data product: Social Value Index.

The Social Value Index (SVI) is designed to identify and quantify three insights:

  • The social value drivers of a specific industry
  • The ratings and rankings of key competitors within an industry
  • The estimated revenue increase for improving its Social Value Score

“Many companies today are focused on using social impact to mitigate risk and cut costs,” said Jason Saul, founder and CEO of Mission Measurement (pictured).

“But there is an even greater opportunity: companies can generate revenue by tapping the growing consumer demand for social impact. We created the SVI so that companies and brands could stop guessing what social impact consumers want and start investing in the social impact they know to drive purchase behavior.”

More information on SVI can be found here.