NEWS19 October 2012

Mishkin joins Market Strategies International

North America People

US— Market Strategies International (MSI) has hired former comScore VP Gregory Mishkin as vice president of research and consulting to work throughout the firm’s divisions.

Mishkin (pictured) was VP telecom and wireless at comScore for the last two years, and was previously a manager at AT&T Mobility’s marketing intelligence services unit.

At MSI, he will manage key client relationships within the communications division and maintain a “special focus” on how the firm integrates behavioural data with its solutions.